Designing a New Way to Shop Online for the Next 200 Million Internet Users in India
OVERVIEW
It's late 2019 and short form content is really taking off in India. Tiktok's growth curve in India was one for the dreams and few other companies want to take a bet. Around this same time, Flipkart decided to launch 2GUD, an influencer led socio-commerce app aimed at the next 200 million internet users in India. As luck would have it, I found myself in one of the front seats of this adventure and was a part of building this entire consumer facing app.
MY ROLE
A bit of Research, Product Design,
Prototyping, User-testing
TEAM
2 Product Designers (1 lead designer and the other was me), 3 PMs and 10+ engineers
TIMELINE
December 2019 to June 2020
In the news…
Flipkart foraying into social-commerce made headlines across the country. For a 23-year old me, waking up one morning and seeing my designs all over tech news was a surreal feeling.
RECOMMENDATION
Purnanga is my favourite
brainstorming partner
— Said by Toffee, the idea generator 🐕
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